Keep in touch with site visitors and boost loyalty

Jake Hinton • October 15, 2025

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There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.


Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.


Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.


Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.


It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.


Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!


Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.


A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

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By Jake Hinton October 15, 2025
Jake's take. I recently found myself replacing a busted sprinkler system, a decidedly analog task, when I tuned into Sam Altman's latest podcast interview. Altman, the driving force behind OpenAI, embodies a classic Silicon Valley paradox: part visionary genius, part polarizing figure constantly swimming in controversy and deep philosophical water. But setting aside the intense moral and existential dilemmas he was pressed on, Altman offered an incredibly insightful take on the future of software development that resonated deeply with me. The common fear is that generative AI will flood the market with code, leading to massive displacement for human programmers. Altman argues this anxiety is based on a misunderstanding of market demand. For years, the world has operated with an artificially suppressed demand for new software. We have been unable to meet the global desire for great products, services, and creative digital solutions simply because human capacity—the ability to write, debug, and ship code—is finite. According to this view, AI doesn't create a supply surplus; it merely provides the capability to finally tap into this massive, unmet demand. Programmers who embrace the technology will become hugely augmented , allowing them to be more productive and innovative than ever before. In the near term, this means AI will help us build the "great things" we previously lacked the capacity to create, rather than immediately sending coders to the unemployment line. It's a surprisingly optimistic perspective, suggesting that for software creators, AI is less a replacement and more a sudden, dramatic upgrade in tooling.